If you think about it, most people you know use Facebook. In fact, millions of other people in dozens of other countries use Facebook as well. Doesn’t that sound like a great place to market your business? Facebook offers a number of marketing solutions so that you can profit; here are some tips to help you.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Consider investing in Facebook Ads. You can pay a fee to have a certain number of targeted Facebook users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Encourage your fans to post content on your page. This is not the best way to moderate content, and will only drive away fans.
Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.
Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.
The point of creating a Facebook page is to reach more people and increase sales, but you should try your best to look like you are about more than money. If people feel like the only reason you are trying to get there attention is to make money, they will not look at that as a positive thing.
Even if you have things set up to share posts from other sites on Facebook, you should still leave things directly on your Facebook page. You do not want anyone to get the idea that your Facebook page is just an afterthought, so make sure that you leave original content there.
While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.
Make sure you can constantly generate some educational or entertaining content for your Facebook page. If you have a hard time with finding new updates for your page, consider launching a blog or creating a series of videos so you have quality content to share regularly on your Facebook page.
If you don’t have the necessary time to devote to a solid Facebook marketing campaign, outsource the work involved. Since this method of marketing is so effective and reaches such a vast audience, it will be a worthy investment. Keeping the profile active and engaging customers will keep the money coming into your business anyway!
Facebook is not only a place you can use for your own social connections. It is also a site where you can market your business to people. Use the tips here to help you reach as many people as you can. Facebook can be a great partner in your overall marketing strategy, so give it a shot.